The brand “Swiss”
Thursday, November 5th, 2009… Swiss watchmaker Swatch Group Ltd. is worried that its relations with Muslim countries—an important destination for its goods—will be imperiled if [a Nov. 29 referendum to ban the construction of minarets] passes. “The brand ‘Swiss’ must continue to represent values such as openness, pluralism and freedom of religion,” said Hanspeter Rentsch, member of the executive group management board at Swatch. “Under no circumstances must it be brought in connection with hatred, animosity towards foreigners and narrow-mindedness.”